What is your value proposition?
When you ask this question, many people will look back at you with a blank stare, wondering whether there was some fundamental oversight on their part in not knowing exactly how to answer. Developing a powerful Value Proposition, which is a one-sentence statement that instantly conveys why customers should work with you over your competitors, is an inspiring and authentic way to grow your business. Three main actions toward achieving this will be addressed in this RapidFire talk:
- Identifying and formalizing your value proposition
- Training staff on what it is and why the meaning is important
- Ensuring that the company’s actions support the value proposition at all levels
Your value proposition will serve as a powerful guide towards remembering a) what specific needs your customer base has and b) how your company is especially designed to meet it in ways that other companies cannot.